• 专利附录
  • 专利说明
  • 权利要求
  • 类似技术
  • 同族专利
  • 引用文献
  • 法律状态
  • 优先权
    • 专利摘要:
    APPARATUS AND DISPLAY CONTROL METHOD, AND RECORDING AVERAGE. When the display of an advertisement content, among a plurality of contents, is deleted according to a user's operation on a terminal device that displays a web page where the plurality of contents is arranged, a display area of a main content with the display area adjacent to the deleted ad content, among the plurality of content, is expanded. Specific ad content information indicated by the specific content information stored is regenerated in predetermined timing.
    公开号:BR112012030176B1
    申请号:R112012030176-4
    申请日:2011-05-23
    公开日:2020-10-27
    发明作者:Shinya Takami
    申请人:Rakuten, Inc；
    IPC主号:
    专利说明:

    FIELD OF THE INVENTION
    [001] The present invention relates to a technical field of deleting the display of one of a plurality of contents displayed in a display area according to a predetermined user operation. BACKGROUND OF THE INVENTION
    [002] On an Internet page distributed from an Internet server over a network and displayed on a user's terminal, a plurality of advertisement display frames related to products and services is, in general, arranged, in addition to of a display frame of primary content (hereinafter called "main content") desired by the user. Ad contents are displayed in the ad display frames.
    [003] However, ad content is usually arranged in obvious positions for a reader, and the efficiency of reading the main content can be reduced. In particular, when a large number of ad content is displayed on a screen, a large number of operations, such as scrolling, are necessary for the user to read the main content.
    [004] To solve the problem, there is a well-known technique for switching advertisement content displayed on a display board arranged on a website, every time (for example, see Patent Literature 1). CITATION LIST PATENT LITERATURE
    [005] Patent Literature 1: Open Japanese Patent 2009-145406 SUMMARY OF THE INVENTION PROBLEM TO BE SOLVED BY THE INVENTION
    [006] However, since the advertisement contents are switched at certain intervals in the conventional technique, the effect of the advertisement intended by the website distributor can be reduced.
    [007] The present invention was made in view of the circumstances, and an objective of the present invention is to provide a display control program, a recording medium that records the display control program, a display control device and a method display controls that can maintain an ad effect on ad content, while still making it easier for a user to view (increasing readability) a main content. MEANS TO SOLVE THE PROBLEM
    [008] In order to solve the exposed problem, the invention according to claim 1 is a display control program to make a computer perform: a first display step to display a plurality of contents in a display area a terminal device; a deletion step to delete the display of ad content, among the plurality of content displayed in the display area, according to a user's operation; a storage step to store specific content information that indicates the ad content deleted in the delete step; an area expansion step to expand a display area of main content with the display area adjacent to the deleted ad content, among the plurality of content, according to the deletion of the display of the ad content; and a second display step to govern the ad content indicated by the specific content information stored in the display area of the terminal device in predetermined timing.
    [009] According to the present invention, it is possible that a main content not deleted, among a plurality of contents, is easy to view (readability improvement), and it is possible to continue an effect of the advertisement (a reading effect) produced for deleted ad content.
    [0010] The invention according to claim 2 is the display control program according to claim 1, in which, in the area expansion step, the display area of the main content is expanded to include at least part of the display area of the ad content before deleting the display of the ad content.
    [0011] In accordance with the present invention, it is possible to use a display area for deleted ad content and efficiently expand a display area for main content.
    [0012] The invention according to claim 3 is the display control program according to claim 2, in which the ad content is arranged in an absolute position on a website where the plurality of content is arranged , the main content is arranged in a relative position in relation to an arrangement position of other content on the website and, in the area expansion step, the reference position changes according to the deletion of the display of the ad content to expand the display area of the main content.
    [0013] In accordance with the present invention, it is possible to efficiently expand a display area of a main content.
    [0014] The invention according to claim 4 is the display control program according to claim 2, in which a defined content that includes the advertisement content and the main content is arranged in an absolute position on the Internet page where the plurality of content is arranged, the main content is arranged in a relative position relative to an arrangement position of the ad content in a display area of the defined content and, in the area expansion step, the reference position changes according to the deletion of the display of the ad content to expand the display area of the main content.
    [0015] In accordance with the present invention, it is possible to efficiently expand a display area of a main content.
    [0016] The invention according to claim 5 is the display control program according to claim 2, in which, in the area expansion stage, when the display of part of the plurality of advertisement content displayed in a second display area adjacent to a first display area of the main content is deleted, the display of the ad content other than the deleted ad content is deleted from the second display area to expand the display area of the main content.
    [0017] It is possible to avoid an uncomfortable user operation.
    [0018] The invention according to claim 6 is the display control program according to claim 2, in which, in the area expansion step, when the display of part of the plurality of advertisement content displayed in a second display area adjacent to a first display area of the main content is deleted, the display position of the ad content other than the deleted ad content moves to a display area outside the first and second display areas to expand the display area. display of the main content.
    [0019] It is possible to avoid an uncomfortable user operation.
    [0020] The invention according to claim 7 is the display control program according to claim 1, in which, in the area expansion step, a layer to display the main content before deleting the display of the content of ad changes to expand the display area of the main content.
    [0021] In accordance with the present invention, it is possible to efficiently expand a display area of a main content.
    [0022] The invention according to claim 8 is the display control program according to any one of claims 1 to 7, in which the plurality of contents is arranged in predetermined positions on the website and, in the second stage of display, the ad content is arranged in a different position from the arrangement position on the website before deleting the display to govern the ad content in the display area.
    [0023] In accordance with the present invention, it is possible to regenerate deleted ad content in such a way that the reading of an undeleted main content is not obstructed.
    [0024] The invention according to claim 9 is the display control program according to claim 8, in which, in the second stage of display, the ad content is arranged on the part of the website not displayed in the area display when deleting the display of the ad content, and the ad content is regenerated in the display area according to the scrolling of the Internet page in the display area.
    [0025] In accordance with the present invention, it is possible to regenerate a deleted ad content in such a way that the reading of a main non-deleted content is not obstructed.
    [0026] The invention according to claim 10 is the display control program according to claim 8, in which, in the second stage of display, the ad content is regenerated in the display area in a static state when the Internet page is scrolling in the display area.
    [0027] In accordance with the present invention, it is possible to regenerate deleted ad content in such a way that the reading of an undeleted main content is not obstructed.
    [0028] The invention according to claim 11 is the display control program according to any one of claims 1 to 10, which causes the computer to perform additionally: a measurement step to measure the time the content is displayed ad in the display area until the ad content is deleted; and a determination step to determine a display mode of the ad content to be regenerated based on the measured time, in which, in the second display step, the ad content is regenerated in the display area in the given view.
    [0029] In accordance with the present invention, it is possible to efficiently regenerate deleted content according to the time until deletion.
    [0030] The invention according to claim 12 is the display control program according to claim 11, in which, in the determination step, a display size of the ad content to be regenerated is defined as the mode of delivery, and a smaller display size is set for the ad content to be regenerated when the measured time is shorter.
    [0031] According to the present invention, a size of a content deleted immediately after a display becomes small, so it is possible that the reading of a main content is not obstructed.
    [0032] The invention according to claim 13 is the display control program according to any one of claims 1 to 12, which causes the computer to perform additionally: a measurement step to measure, for each of the contents , the time the ad content is displayed in the display area until the ad content is deleted when the display of the plurality of ad content is deleted; and a determination step to determine a display priority for each of the ad content to be regenerated based on the measured time, in which, in the second display step, each of the ad content is regenerated in the display area accordingly with the given priority.
    [0033] In accordance with the present invention, it is possible to efficiently regenerate a deleted content according to the time until deletion.
    [0034] The invention according to claim 14 is a recording medium that records a computer-readable display control program to make a computer perform: a first display step to display a plurality of content in an area of display of a terminal device; a deletion step to delete the display of ad content, among the plurality of content displayed in the display area, according to a user's operation; a storage step to store specific content information that indicates the ad content deleted in the delete step; an area expansion step to expand a display area of main content with the display area adjacent to the deleted ad content, among the plurality of content, according to the deletion of the display of the ad content; and a second display step to govern the ad content indicated by the specific content information stored in the display area of the terminal device in predetermined timing.
    [0035] The invention according to claim 15 is a display control device comprising: a first display device that displays a plurality of contents in a display area of a terminal device; a deletion device that extinguishes the display of ad content, among the plurality of content displayed in the display area, according to a user's operation; a storage device that stores specific content information that indicates the ad content deleted by the deletion device; an area expansion device that expands a display area of main content with the display area adjacent to the deleted ad content, among the plurality of content, according to the deletion of the display of the ad content; and a second display device that governs the ad content indicated by the specific content information stored in the display area of the terminal device in predetermined timing.
    [0036] The invention according to claim 16 is a method of display control which comprises: a step of displaying a plurality of contents in a display area of a terminal device; a deletion step to delete the display of ad content, among the plurality of content displayed in the display area, according to a user's operation; a step of storing content-specific information that indicates the ad content deleted in the deletion step; a step of expanding a display area of a main content with the display area adjacent to the deleted ad content, among the plurality of contents, according to the deletion of the display of the ad content; and a step of regenerating the ad content indicated by the specific content information stored in the display area of the terminal device in predetermined synchronism. ADVANTAGE EFFECTS OF THE INVENTION
    [0037] According to the present invention, the visualization of a main content not erased, among a plurality of contents, can be facilitated (readability can be improved) and an ad effect (reading effect) of an erased ad content can be maintained. BRIEF DESCRIPTION OF THE DRAWINGS
    [0038] Figure 1 is a diagram showing an example of a schematic configuration of an information provision system S according to the present modality.
    [0039] Figure 2A is a block diagram showing an example of a schematic configuration of a user terminal 1 and figure 2B is a block diagram showing an example of a schematic configuration of an information provision server 2 .
    [0040] Figure 3 is a conceptual diagram showing an example of an Internet page for arranging a plurality of contents.
    [0041] Figure 4 is a flow chart showing a process of display control by a control unit of user terminal 1.
    [0042] Figure 5A and figure 5B are conceptual diagrams that show the expansion of areas for displaying the main contents displayed on window screens.
    [0043] Figure 6A and figure 6B are conceptual diagrams that show the expansion of areas for displaying the main contents displayed on window screens.
    [0044] Figure 7 is a conceptual diagram showing the expansion of a display area of main content displayed on a window screen.
    [0045] Figure 8 is a conceptual diagram showing the regeneration of the contents.
    [0046] Figure 9 is a conceptual diagram showing the regeneration of each content according to a determined priority.
    [0047] Figure 10 is a conceptual diagram showing the regeneration of each content in a given display size. MODE FOR CARRYING OUT THE INVENTION
    [0048] An embodiment of the present invention will be described in relation to the drawings. The modality described below is a modality in which the present invention is applied to an information provision system.
    [0049] First, a configuration and functional overview of an information provision system S according to an embodiment of the present invention will be described in relation to figure 1, figure 2A to figure 2B and the like.
    [0050] Figure 1 is a diagram showing an example of a schematic configuration of the information provision system S according to the present modality. As shown in figure 1, the information provision system S includes a user terminal 1 (example of a terminal device and a display control device) and an information provision server 2. Although the example shown in figure 1 illustrate a user terminal 1 for the convenience of description, there are a large number of user terminals 1 for individual users.
    [0051] User terminal 1 and information provision server 2 can use, for example, TCP / IP or the like as a communication protocol to transfer data mutually over an NW network. The NW network is built, for example, over the Internet, a dedicated communication line (for example, a CATV line (Community Antenna Television)), a mobile communication line (including a base station and the like), a communication port and the like.
    [0052] Figure 2A is a block diagram showing an example of a schematic configuration of user terminal 1, and figure 2B is a block diagram showing an example of a schematic configuration of the information provision server 2.
    [0053] As shown in figure 2A, user terminal 1 includes a communication unit 11, a storage unit 12, a display unit 13, an operating unit 14, a control unit 15 and the like. For example, a personal computer (PC), a cell phone, a personal digital assistant (PDA), a smart phone that integrates the cell phone and personal digital assistant, a mobile game machine or the like can be applied as the terminal. user 1.
    [0054] The communication unit 11 connects to the NW network to control a state of communication with the information provision server 2 and the like.
    [0055] The storage unit 12 includes a hard disk drive and the like. An operating system and several programs, such as an Internet browser program, are stored on the storage unit 12.
    [0056] Display unit 13 includes a screen and the like, and displays information, such as text and images.
    [0057] Operating unit 14 includes a keyboard and mouse, or an I / F (interface) of the touch panel, and receives an operating instruction from the user to transmit the operating signal to the control unit
    [0058] The control unit 15 includes a CPU (Central Processing Unit), a ROM (Exclusive Reading Memory), a RAM (Random Access Memory) and the like as a storage device, and reads and executes programs stored on the unit storage 12 to perform processes described later. The control unit 15 is an example of a first display device, a deletion device, an area expansion device and a second display device according to the present invention.
    [0059] The control unit 15 accesses the information provision server 2 through an Internet browser to acquire an Internet page to arrange various contents (objects) and display (render) the Internet page in an emerged window screen on a display unit screen 13. In this way, a plurality of contents are displayed on the window screen. The window screen is an active display area of user terminal 1 (in other words, the Internet browser) and, in a case of full screen display, the active display area is a full screen.
    [0060] As shown in figure 2B, the information provision server 2 includes a communication unit 21, a storage unit 22, a control unit 23 and the like.
    [0061] Communication unit 21 connects to the NW network to control a state of communication with user terminal 1 and the like.
    [0062] The storage unit 22 includes a hard disk drive and the like. An operating system and several programs, such as a server program, are stored on the storage unit 22.
    [0063] A structured document file (for example, HTML (Hyper Text Markup Language) document, XHTML document or similar), an image file (still image), a moving image file and the like that make up the page of the Internet to display various contents are stored in the storage unit 22. Each content arranged on the website includes, for example, at least one of a text, a still image and a moving image.
    [0064] There are various contents, such as main content that include search results by the user and advertisement content. Each content is defined as an element, for example, by a div tag (<div> ... </div>) in the structured document.
    [0065] The size, arrangement position and the like of each content on the website are defined, for example, by a position property to designate an arrangement method (static (does not designate an arrangement method), absolute (designates an absolute and relative position (designates a relative position)), a top and left property to designate the arrangement position, a floating property to designate fluctuation of an element, and the like in a style section of the content in the structured document.
    [0066] Figure 3 is a conceptual diagram showing an example of an Internet page for arranging a plurality of contents. As shown in figure 3, a plurality of contents are arranged on the website in predetermined positions and in predetermined sizes. In the example shown in figure 3, the size in a dashed line frame 51 is equivalent to the size of the Internet browser window screen. More specifically, although the entire web page area shown in figure 3 cannot be displayed on the window screen at a time, the web page can be scrolled according to a user scrolling operation to display the web page on the window screen. For example, ad content (content up to and in the example shown in figure 3), among the content arranged at predetermined positions on the website, can be deleted (hidden) from the website based on a user operation (a next, called "user operation") when the ad contents are displayed on the window screen. Ad content is, for example, content (for example, posters) to provide information with which an information provider advertises or introduces products or the like to the user. Content IDs, such as unique identifying information, are provided at least with the content that can be deleted (hidden) from the website. For example, the content ID is added as an id property in the divque tag that defines the content.
    [0067] The control unit 23 includes a CPU, a ROM, a RAM and the like, and reads and executes programs stored in the storage unit 22 to execute processes described later.
    [0068] The operation of the information provision system S according to the present modality will be described in relation to figure 4 and the like.
    [0069] Figure 4 is a flowchart showing a process of display control by control unit 15 of user terminal 1. A display control program to make control unit 15 of user terminal 1 perform the steps of the display control process (control unit 23 of the provisioning server 2 can perform part of the steps) is defined by at least one of an Internet browser installed on user terminal 1, software with added functionality incorporated in the Internet browser, a script described in the structured document that forms the Internet page (for example, JavaScript (trademark)), a server program and the like. For example, the display control program of the present invention can be downloaded from a predetermined server over the NW network or can be written to a recording medium, such as a CD-ROM, and read through a disk drive.
    [0070] After the control unit 15 of the user terminal 1 starts the Internet browser, the process shown in figure 4 starts when the user terminal 1 receives an Internet page transmitted from the information provision server 2 for access to the information provision server 2. The received Internet page is considered to be an Internet page provided with a plurality of contents, as shown in figure 3.
    [0071] When the process shown in figure 4 starts, the control unit 15 of user terminal 1 displays the Internet page received in the window screen of the display unit 13 (step S1).
    [0072] The control unit 15 of user terminal 1 determines whether there is a user operation (step S2). Here, the user operation denotes an operation of user terminal 1, operating unit 1. If control unit 15 of user terminal 1 determines that there is a user operation (step S2: YES), the process proceeds to step S3.
    [0073] In step S3, the control unit 15 of user terminal 1 determines whether the user operation in step S2 is an operation to delete (that is, to hide) the display of the content. If the control unit 15 of user terminal 1 determines that the operation is to clear the display of the content (step S3: YES), the process proceeds to step S4. On the other hand, if the control unit 15 of user terminal 1 determines that the operation is not to delete the display of the content (step S3: NO), the process proceeds to step S7.
    [0074] In step S4, the control unit 15 of user terminal 1 deletes (hides) the display of ad content designated by the user, among the plurality of content displayed on the window screen, and the process proceeds to step S5. To designate the content to be deleted, the user uses, for example, a mouse in the operating unit 14 to click an "x" button arranged for each content, as shown, for example, in figure 3. Although the display of the content of designated ad is deleted, the content description (if the content comprises image data, the URL) remains in the structured document of the Internet page. For example, a div tag (data contained in <div> and <kliv>) that defines the ad content is deleted from the location of the original Q-structured document description copied to another location (or temporarily stored in RAM), or the content of the div tag is rewritten as an element that should not be displayed.
    [0075] In step S5, the control unit 15 of user terminal 1 temporarily stores (until the display of the Internet page is finished) a content content ID as specific content information indicating the deleted ad content (associates with the div tag that defines the content), and the process returns to step S2. At this point, the control unit 15 of user terminal 1 can be configured to store the display time of the content together with the content ID of the deleted ad content. In this case, the control unit 15 measures the time of displaying the content on the window screen until the display of the content is deleted as the display time of the content. Although the content ID of the content is stored as the specific content information that indicates the deleted ad content in the example, the information can be other information, as long as the deleted ad content can be specified. For example, deleted ad content can be stored as specific content information.
    [0076] The control unit 15 of user terminal 1 can be configured to transmit at least one of the specific content information (including the URL of the Internet page) that indicates the deleted ad content and the display time of the content to the information provision server 2. In this case, the control unit 23 of the information provision server 2 stores the specific content and similar information received from user terminal 1 in association with specific user information (for example, the IP address allocated on user terminal 1 or the user ID provided to identify the user) to specify user terminal 1 (or the user).
    [0077] In step S6, according to the deletion of the display of advertisement content in step S4, the control unit 15 of user terminal 1 expands the display area of the main content with the display area adjacent to the advertisement content deleted (for example, a main content or with the display area adjacent to the ad content a in the example shown in (A) - (a) of figure 5A), among the plurality of contents displayed on the window screen. For example, control unit 15 of user terminal 1 expands the display area of the main content by script to include at least part of the display area of the ad content before deleting the display of the ad content. Alternatively, the control unit 15 of user terminal 1 can be configured to change, by script, the layer to display the main content before deleting the display of the ad content to expand the display area of the main content. Some examples of expanding the main content display area will be described in detail in relation to figure 5A through figure 7. Figure 5A through figure 7 are conceptual diagrams showing the expansion of the main content display area displayed on the window.
    [0078] In the example shown in (A) - (a) of figure 5A, the ad contents a through d are aligned in a longitudinal direction (direction of the Y geometric axis) of the window screen. Main contents o to p are also aligned in the longitudinal direction of the window screen. In the example shown in (A) - (a) of figure 5A, the display areas for ad content a through d and the main content o through p are illustrated by rectangular boxes surrounded by solid lines. Ad contents a through d are arranged in absolute positions on the website, and the main contents o through p are arranged in relative positions based on the arrangement positions of other content on the website. For example, the main content p is arranged in a relative position based on the arrangement position of the ad content b. The main content with the display area adjacent to the ad content (the display areas of the ad content b and the main content p are adjacent to each other) floats on the right side of the ad content. The reason why ad content a through d is arranged in absolute positions is, for example, to prevent ad content c arranged below ad content b from moving up and being arranged when the display of ad content b is cleared. For example, when the display of ad content b is deleted by user operation, as shown in (A) - (a) of figure 5A, ad content b, as a basis for the main content arrangement position p , disappeared, as shown in (A) - (b) of figure 5A. Therefore, the control unit 15 changes the position based on the main content p to expand the display area of the main content p. Therefore, the display area of the main content p is expanded to include the display area of the ad content b before deleting the display of the ad content b. Depending on the configuration, the visualization of the main content can be efficiently facilitated.
    [0079] In the meantime, in the example shown in (B) - (a) of figure 5B, defined contents (parent contents) t through w, which include the advertisement contents and the main contents, are aligned in the longitudinal direction of the display screen. window. In the example shown in (B) - (a) of figure 5B, the display areas for ad content t through w are illustrated by rectangular boxes surrounded by dashed lines. For example, the defined content u includes a set of ad content b and main content p. The defined contents t to w are arranged in absolute positions on the website. The ad contents and the main contents are arranged in relative positions in the display areas of the defined contents t to w. For example, the main content p is arranged in a relative position based on the arrangement position of the ad content b. For example, when the display of ad content b is cleared by user operation, as shown in (B) - (a) and (b) of figure 5B, the control unit 15 changes its position based on the main content p to expand the display area of the main content p, as in the example shown in (A) - (a) and (b) of figure 5A. Depending on the configuration, viewing the main content can also be efficiently facilitated.
    [0080] Meanwhile, in the example shown in (A) - (a) of figure 6A, the ad contents a through d are aligned in the longitudinal direction of the window screen. Main contents are also aligned in the longitudinal direction of the window screen. Ad contents a through d are arranged in absolute positions on the website, and the main contents are arranged in relative positions based on the arrangement positions of other content on the website. For example, the main content s is arranged in a relative position based on the arrangement position of the ad content a. In the example shown in (A) - (a) of figure 6A, the size (area) of the display area (example of a first display area) of the main content is greater than the size of the display areas of the advertisement content a through d, and the display area of the main content s is adjacent to a total display area (example of a second display area) of the display areas of the three ad contents a through c. Therefore, the main content display area s is expanded when the display of all ad content a through c is cleared and, in the example shown in (A) - (a) and (b) of figure 6A, the display of remaining ad content a and c displayed in the full display area is forcibly (without user operation) cleared when the display of ad content b displayed in the full display area is cleared by user operation. More specifically, when the display of part (for example, ad content b) of the plurality of ad content a through c displayed in the full display area adjacent to the display area of the main content is cleared by user operation, the control unit 15 forcibly deletes, from the total display area, the display of ad contents a and c other than the deleted ad content b to expand the display area of the main content s. Depending on the configuration, a cumbersome operation by the user (for example, operation to clear the display of all ad content in the full display area) to expand the display area of the main content can be prevented.
    [0081] In the example shown in (A) - (a) and (b) of figure 6A, when the display of ad content b, among the plurality of ad content a through c displayed in the total display area, is deleted by user operation, the display of ad contents a and c is forcibly deleted. As another example, when showing more than a predetermined proportion (for example, 60%) of ad content (for example, two of ad content a through c), among the plurality of ad content displayed in the full display, is deleted by user operation, ad content other than deleted ad content can be forcibly deleted.
    [0082] Meanwhile, in the example shown in (B) - (a) of figure 6B, the ad contents a through d and the main contents to be arranged as in the example shown in (A) - (a) of figure 6A. In the example shown in (A) - (a) and (b) of figure 6A, when the display of the ad content a displayed in the full display area is cleared by user operation, the display positions of the remaining ad content b and c displayed in the full display area are forcibly (without user operation) slid (motion example) down. More specifically, when the display of part (for example, ad content a) of the plurality of ad content a through c displayed in the full display area adjacent to the display area of the main content is cleared by user operation, the control unit 15 moves display positions of ad content b and c other than deleted ad content a to other display areas outside the main content display area c and the total display area (changes the absolute positions of ad content bec and ) to expand the display area of the main content s. In the example shown in (B) - (a) and (b) of figure 6B, the display of the ad content d displayed outside the full display area is cleared according to the movement of the display positions of the ad content b and c . According to the configuration, a cumbersome operation by the user to expand the display area of the main content can also be prevented.
    [0083] In the example shown in (B) - (a) and (b) of figure 6B, when the display of ad content a, among the plurality of ad content a through c displayed in the total display area, is deleted by user operation, display positions of ad content b and different from deleted ad content move forcibly. As another example, when showing more than a predetermined proportion (for example, 60%) of ad content (for example, two of ad content a through c), among the plurality of ad content displayed in the full display, is erased by user operation, display positions of ad content other than deleted ad content can be forcibly erased.
    [0084] Ad content that has been forcibly deleted as described above can be displayed in the display area of other ad content outside the full display area, where the display is switched between the ad content and the other ad content. In this case, for example, the ad contents a and c forcibly deleted as shown in (A) - (b) of figure 6A are displayed, in which the display is switched between the ad contents a, c and the ad content d outside the total display area in a predetermined time interval. For example, c and d forcibly moved and deleted, as shown in (B) - (b) of figure 6B, are displayed, in which the display is switched between c, d and ad content b in a predetermined time interval. Ad content deleted by user operation can be displayed, where the display is switched between ad content and forcibly deleted ad content. In the meantime, in an example shown in (a) of figure 7, the ad contents a through d and the main contents are arranged as in the example shown in (A) - (a) of figure 6A. In the example shown in (a) through (c) of figure 7, when the display of ad content b and c displayed in the full display area is cleared by user operation, the control unit 15 changes the layer to display the main content s before deleting the display of ad content b and c to expand the display area of the main content s. The changed layer on which the main content is arranged is a layer on the front side of the layer before the change. To change the layer, for example, a Z index value (z index: order on the Z geometric axis of the layer) can be changed (for example, changed from 0 to 1) by script in the style section of the divque tag that defines the main content s . In this way, the display area of the ad content a is superimposed by the display area of the main content s, as shown in (c) of figure 7. According to the configuration, a cumbersome operation by the user to expand the area of Main content display can also be prevented. It is desirable that the changed layer on which the main content is arranged is set to transparency (for example, translucent) that allows the user to visually check the overlay ad content. For example, "filter: Alpha (opacity = 50)" is defined in the style section of the divque tag that defines the main content s.
    [0085] In the example shown in (a) to (c) of figure 7, when the display of two ad contents b and c, among the plurality of advertisement contents a to c displayed in the total display area, is deleted by operation of the user, the layer for displaying the main content changes. As another example, when the display of more than a predetermined proportion (for example, 30%) of the ad content (for example, one of the ad content a through c), among the plurality of ad content displayed in the full display, is cleared by user operation, the layer for displaying the main content can change.
    [0086] In the meantime, in step S7, the control unit 15 of user terminal 1 determines whether the user operation in step S2 is a scroll operation for scrolling the Internet page. If the control unit 15 of user terminal 1 determines that the user operation is a scroll operation (step S7: YES), the process proceeds to step S8. On the other hand, if the control unit 15 of user terminal 1 determines that the user operation is not a scroll operation (step S7: NO), the process proceeds to step SI2.
    [0087] In step S8, the control unit 15 of user terminal 1 scrolls the Internet page according to the scrolling operation (for example, it scrolls in a horizontal direction (transverse direction), a vertical direction (longitudinal direction) or an oblique direction). The Internet page is scrolled from the beginning of the user's scrolling operation to the end of the scrolling operation. Examples of the user's scrolling operation include the rotation of a wheel (button between left and right buttons) of a mouse by the user, movement of the scroll bar displayed near the window screen by the user using a mouse drag function, pressing a key up, down, left or right of a keyboard by the user, use of a pointing device, such as a mouse, by the user to drag the window screen to move the active display area on a arbitrary direction, and patting (for example, swiping) on a window screen on the user's touch panel (when operating unit 14 includes a touch panel I / F).
    [0088] The control unit 15 of user terminal 1 determines whether there is deleted ad content (step S9). If the content ID is stored in step S5, it is determined that there is deleted ad content. If the control unit 15 of user terminal 1 determines that there is deleted ad content (step S9: YES), the process proceeds to step S10. On the other hand, if the control unit 15 of user terminal 1 determines that there is no deleted ad content (step S9: NO), the process returns to step S2.
    [0089] In step S10, the control unit 15 of user terminal 1 determines whether it is time to regenerate the deleted ad content on the window screen. For example, when a rearrangement position (for example, coordinates (xl, yl) shown in figure 3) pre-set on the website is displayed on the window screen by scrolling, it is determined that it is time to regulate the content ad button on the window screen. The rearrangement position of the deleted ad content is defined, for example, in the structured document of the website. The rearrangement position can be recorded, for example, by coordinates of a predetermined point on the website, or it can be recorded by the coordinates that define a predetermined area.
    [0090] If the control unit 15 of user terminal 1 determines that it is time to regenerate the deleted ad content on the window screen (step S10: YES), the process proceeds to step Sll. On the other hand, if the control unit 15 of user terminal 1 determines that it is not the time to regenerate the deleted ad content on the window screen (step SÍO: NO), the process returns to step S2.
    [0091] In step SI 1, the control unit 15 of user terminal 1 regenerates the deleted ad content (that is, the content indicated by the content ID stored in step S5) in the rearrangement position to regenerate the content on the screen window. Therefore, the ad content deleted in step S4 is rearranged to a different position than the arrangement position on the website before the content display is deleted (returned to another location). As a result, the deleted ad content can be regenerated without distracting the reading of the main undeleted content. The rearrangement of the content can be carried out, for example, by the description of an empty tag (for example, between <div> and </div> is empty) in the structured document of the website in advance and, when it is determined that it is time for regenerate the content on the window screen, by changing (in other words, replacing) the empty tag with the divque tag that defines the content indicated by the content ID stored in step S5.
    [0092] The control unit 15 of user terminal 1 can be configured to transmit the coordinates of the area of the Internet page displayed on the window screen to the information provision server 2 during the scrolling of the Internet page. In this case, the "determination whether it is time for regeneration" of step S10 is performed by control unit 23 of the provisioning server 2. If control unit 23 of the provisioning server 2 determines that it is the time for to control the deleted ad content on the window screen, the control unit 23 transmits, to user terminal 1, the content indicated by the content ID associated with the specific user information stored in step S5 on the information provision server 2 for regenerate the content on the window screen.
    [0093] Figure 8 is a conceptual diagram showing the regeneration of content. In an example shown in figure 8, a display area 61 of the main content is expanded by deleting the display of the ad content a, and the font size of the characters included in the main content increases. Ad content a is rearranged on the part (area) of the Internet page not displayed on the window screen when deleting the display of the content a, and the content a is regenerated on the window screen according to the scrolling of the Internet page on window screen. As a result, the user can easily view (readability is improved) the main undeleted content, and the deleted ad content can be efficiently regenerated without distracting from reading the main content.
    [0094] If there is a plurality of ad content deleted in step S4 (i.e., if a plurality of content IDs are stored in step S5), the control unit 15 of user terminal 1 rules each content in an order of predetermined display (for example, randomly or in the order of display deletion) in step S11. In this case, the control unit 15 of user terminal 1 can be configured to determine the priority of displaying each content to be regenerated based on the display time of each content stored together with the content ID, and can govern each content on the window screen according to the given priority.
    [0095] Figure 9 is a conceptual diagram showing the regeneration of each content according to the given priority. In an example shown in figure 9, the display area 61 of the main content is expanded by deleting the display of the ad content a through c, and the size of an image 61a included in the main content and the font size of the characters is enlarged by the script. In the example shown in figure 9, since the size (area) of the display area of the deleted ad content is greater than in the example shown in figure 8, the visualization of the main content can be made easier for the user. In the example shown in figure 9, the contents are regenerated on the window screen in order of priorities according to the scrolling of the Internet page on the window screen. The priority of the content to be generated is set lower when the measured display time of the content is shorter. This is because it can be estimated that the user is not interested in the deleted content right after the display. As a result, the deleted ad content can be effectively regenerated according to the display time.
    [0096] In place of user terminal 1, control unit 23 of information provision server 2 can be configured to determine the display priority of each content based on the time of display of each stored content together with the ID of content, and transmits information indicating the priority of each content to user terminal 1 together with the content indicated by the content ID to govern each content on the window screen according to each priority.
    [0097] As another example of the case with a plurality of advertisement contents deleted in step S4, the control unit 15 of user terminal 1 can be configured to determine a display mode of the content to be regenerated based on the moment of display of each stored content together with the content ID to rule each content on the window screen by the determined display mode. Examples of the display include display size, display color and the like.
    [0098] Figure 10 is a conceptual diagram showing the regeneration of each content in the determined display size. In an example shown in figure 10, for example, the contents a and c are regenerated in display sizes reduced from the original display sizes. The display size of the content to be regenerated is set smaller when the measured content display time is shorter. This is because it can be estimated that the user is not interested in the deleted content right after the display. As a result, the deleted ad content can be effectively regenerated according to the display time. The display color of the content to be regenerated (for example, full color of the image) can be set to a less imperceptible color (for example, gray) when the display time of the measured content is shorter.
    [0099] In place of user terminal 1, control unit 23 of information provision server 2 can be configured to determine a display mode for each content based on the display time of each stored content together with the ID of content, and transmits information indicating the display mode of each content (or content updated by the specified display mode) to user terminal 1 together with the content indicated by the content ID to govern each content on the window screen in each display mode. exhibition.
    [00100] As another example of the case with a plurality of advertisement content deleted in step S4, the control unit 15 of user terminal 1 can be configured, for example, to determine the display priority (display order) of each content to be regenerated based on an ad fee (ad fee paid by the advertiser) to arrange the ad content on the website (priority is set higher for ad content with a higher ad rate) and govern each content on the window screen according to the given priority. As a result, ad content with a higher ad rate can be regenerated into a higher (returned) arrangement position and placed in clear view. As another example, the control unit 15 of user terminal 1 can be configured, for example, to determine the number of contents to be regenerated (the number of copies) based on the announcement rate (the number of regenerations (in in other words, the number of display areas) is set higher for ad content with a higher ad rate) and to regulate the content on the window screen according to the determined number. As a result, ad content with a higher ad rate can be regenerated (proliferated) many times and placed in clear view.
    [00101] The ad rate of the ad content may vary depending on the arrangement position on the website. For example, the ad rate is higher for a higher arrangement position (above), because the content can easily capture the user's attention. In the example of the web page shown in figure 3, the ad rate for the arrangement position of ad content a is the highest, and the ad rates for lower content (below) are lower. In consideration of such a case, the control unit 15 of user terminal 1 can be configured, for example, to determine the display priority of each content to be generated based on the original arrangement position of the deleted ad content in the web page (set a higher priority for ad content arranged in a higher arrangement position) and govern each content on the window screen according to the given priority. This can guarantee fairness among advertisers. As another example, the control unit 15 of user terminal 1 can be configured, for example, to determine the number of contents to be regenerated (the number of copies) based on the original arrangement position of the deleted ad content in the Internet page (the number of regenerations is set higher for ad content arranged in a higher arrangement position) and to regenerate the content on the window screen according to the determined number.
    [00102] In the meantime, in step SI2, the control unit 15 of user terminal 1 determines whether the operation of the user in step S2 is an operation to move the display of the Internet page. The control unit 15 determines that the user's operation is an operation to shift the display of the website, for example, when a hyperlink displayed on the website is designated, or when the user designates a URL to another website .
    [00103] If the control unit 15 of user terminal 1 determines that the operation is to move the display of the Internet page (step SI2: YES), the control unit 15 acquires a new Internet page, for example, the from the information provision server 2, and the process returns to step Sl. On the other hand, if the control unit 15 of user terminal 1 determines that the operation is not to move the display of the website (step S12: NO), the process proceeds to step S13.
    [00104] In step S13, control unit 15 of user terminal 1 determines whether the operation of the user in step S2 is an operation to terminate the Internet browser. If the control unit 15 of user terminal 1 determines that the operation is to terminate the Internet browser (step S13: YES), the process shown in figure 4 is terminated. On the other hand, if the control unit 15 of user terminal 1 determines that the operation is not to terminate the Internet browser (step S13: NO), the process proceeds to step S14.
    [00105] In another process shown in step S14, processes according to the user's operation different from the operations of steps S3, S7, S12 and S13 are executed and, then, the process returns to step S2.
    [00106] As described, according to the modality, if the display of the advertisement content displayed on the window screen is deleted according to the user's operation when the Internet page for arranging various contents is displayed on the window screen of the user terminal 1, the display area of the main content positioned next to the deleted ad content is expanded, and the deleted ad content is regenerated on the window screen at the predetermined timing. Therefore, the visualization of the main undeleted content can be made easier for the user (readability is improved). The deleted ad content is regenerated (returned) later. Therefore, the ad effect of the ad content can be maintained.
    [00107] In step SI 1, the deleted ad content is moved to the predetermined position on the website to scroll the content according to the scrolling of the website. As another example, the deleted ad content can be regenerated in a static state (does not scroll along with the web page) on the window screen when the web page is scrolled on the window screen. According to the configuration, the deleted ad content can be effectively regenerated during the scrolling of the main content. As another example, the deleted ad content can be rearranged in an arranged position of arranged ad content below the ad content, and the lower ad content can be rearranged in an arranged position of arranged ad content. additionally below. For example, in the example of the web page shown in figure 3, the arrangement positions of the ad content b to the ad content and are sequentially slid down when the display of the ad content is deleted (for example, slid in an amount equivalent to the display area of an ad content), and the ad content a is rearranged and regenerated into the original arrangement position of the ad content b. According to the configuration, the deleted ad content can be immediately regenerated regardless of scrolling.
    [00108] Although an example of application of the present invention in the deletion and regeneration of the contents arranged on the Internet page transmitted from the information provision server 2 to the user terminal 1 has been described in the modality, the present invention can also be applied in the deletion and regeneration of the contents arranged in an electronic document other than the Internet page. In this case, user terminal 1 can be an independent type. REFERENCE SIGNALS user terminal information supply server communication unit storage unit display unit control unit control unit communication unit storage unit network control unit Information provision system
    权利要求:
    Claims (14)
    [0001]
    1. Display control apparatus (2) comprising: a first display means (23) that displays a plurality of contents in a display area of a terminal apparatus (1); a means of deletion (23) that erases the display of an advertisement content, among the plurality of contents displayed in the display area, according to a user's operation; a storage medium (23) which stores specific content information indicating the deleted ad content in the deletion medium; an area expansion means (23) that expands a display area of a main content with the display area adjacent to the deleted ad content, among the plurality of contents, according to the deletion of the display of the ad content; and a second display means (23) which regenerates the advertisement content indicated by the specific content information stored in the display area of the terminal device (1) in predetermined synchronism; characterized by the fact that: the area expansion means (23), when the display of part of the plurality of ad content displayed in a second display area adjacent to a first display area of the main content is deleted, moves the position of display of ad content other than deleted ad content for a display area outside the first and second display areas to expand the display area of the main content.
    [0002]
    2. Display control apparatus (2) according to claim 1, characterized by the fact that the area expansion means (23) that expands the display area of the main content to include at least part of the display area of the ad content before deleting the display of ad content.
    [0003]
    3. Display control device (2), according to claim 2, characterized by the fact that the ad content is arranged in an absolute position on a website where the plurality of content is arranged, the main content is arranged in a relative position in relation to an arrangement position of other content on the website, and the area expansion means (23) changes the reference position according to the deletion of the display of the ad content to expand the area display of the main content.
    [0004]
    4. Display control apparatus (2), according to claim 2, characterized by the fact that a defined content that includes the advertisement content and the main content is arranged in an absolute position on the website where the plurality of contents is arranged, the main content is arranged in a relative position relative to an arrangement position of the ad content in a display area of the defined content, and the area expansion means (23) changes the reference position according to deleting the display of ad content to expand the display area of the main content.
    [0005]
    5. Display control apparatus (2), according to claim 2, characterized by the fact that the area expansion means (23), when the display of part of the plurality of ad contents displayed in a second display area adjacent to a first display area of the main content is erased, deletes the display of the ad content other than the deleted content of the second display area to expand the display area of the main content.
    [0006]
    6. Display control apparatus (2), according to claim 1, characterized by the fact that the area expansion means (23) changes a layer to display the main content before deleting the display of the ad content to expand the main content display area.
    [0007]
    Display control apparatus (2), according to any one of claims 1 to 6, characterized by the fact that the plurality of contents is arranged in predetermined positions on the website, and the second display medium (23) arrangement the ad content is arranged in a different position from the arrangement position on the website before the display is deleted to regenerate the ad content in the display area.
    [0008]
    8. Display control device (2), according to claim 7, characterized by the fact that the second means of display (23) of arrangement of the ad content is arranged on the part of the website not displayed in the area of display on deletion of display of ad content to regenerate ad content in the display area according to the scrolling of the web page in the display area.
    [0009]
    9. Display control apparatus (2) according to claim 7, characterized by the fact that the second display means (23) for regenerating the ad content is regenerated in the display area in a static state when the page of the Internet is scrolling in the display area.
    [0010]
    Display control apparatus (2) according to any one of claims 1 to 9, characterized in that it additionally comprises: a measuring medium (23) that measures the time of display of the ad content in the area of delivery until the deletion of the ad content; and a determination means (23) that determines a display mode of the ad content to be regenerated based on the measured time, wherein the second display means (23) regenerates the ad content is regenerated in the display area in mode determined delivery time.
    [0011]
    11. Display control apparatus (2) according to claim 10, characterized by the fact that the means of determination (23) defines a display size of the ad content to be regenerated as the display mode, and a size Smallest display time is set for the ad content to be regenerated when the measured time is shortest.
    [0012]
    12. Display control apparatus (2), according to any one of claims 1 all, characterized by the fact that it additionally comprises: a measuring medium (23) that measures, for each of the contents, the time of display of the content of advertisement in the display area until the deletion of the advertisement content when the display of the plurality of advertisement content is deleted; and a determination means (23) that determines a display priority for each of the ad contents to be regenerated based on the measured time, in which the second display means (23) that regenerates each of the ad contents in the area according to the given priority.
    [0013]
    13. Recording media characterized by the fact that it comprises, recorded in itself, computer-readable display control instructions to make a computer execute: a first display step to display a plurality of contents in a display area of a device terminal; a deletion step to delete the display of ad content, among the plurality of content displayed in the display area, according to a user's operation; a storage step to store specific content information that indicates the ad content deleted in the delete step; an area expansion step to expand a display area of main content with the display area adjacent to the deleted ad content, among the plurality of content, according to the deletion of the display of the ad content; and a second display step to govern the ad content indicated by the specific content information stored in the display area of the terminal device in predetermined timing.
    [0014]
    14. Display control method comprising: a step of displaying a plurality of contents in a display area of a terminal device (1); a deletion step to delete the display of ad content, among the plurality of content displayed in the display area, according to a user's operation; a step of storing content-specific information that indicates the ad content deleted in the deletion step; a step of expanding a display area of a main content with the display area adjacent to the deleted ad content, among the plurality of contents, according to the deletion of the display of the ad content; and a step of regenerating the advertisement content indicated by the specific content information stored in the display area of the terminal device in predetermined synchronism; characterized by the fact that the expansion stage of a display area, when the display of part of the plurality of ad content displayed in a second display area adjacent to a first display area of the main content is deleted, moves the position of display of ad content other than deleted ad content for a display area outside the first and second display areas to expand the display area of the main content.
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    同族专利:
    公开号 | 公开日
    WO2011148885A1|2011-12-01|
    EP2573751A4|2013-11-06|
    CN102934063A|2013-02-13|
    KR101305781B1|2013-09-06|
    BR112012030176A2|2016-09-06|
    KR20130016408A|2013-02-14|
    JPWO2011148885A1|2013-07-25|
    CN102934063B|2016-03-23|
    EP2573751A1|2013-03-27|
    US20130073951A1|2013-03-21|
    JP5001474B2|2012-08-15|
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    法律状态:
    2017-10-10| B25G| Requested change of headquarter approved|Owner name: RAKUTEN, INC (JP) |
    2018-12-26| B06F| Objections, documents and/or translations needed after an examination request according [chapter 6.6 patent gazette]|
    2019-08-13| B06U| Preliminary requirement: requests with searches performed by other patent offices: procedure suspended [chapter 6.21 patent gazette]|
    2020-06-02| B09A| Decision: intention to grant [chapter 9.1 patent gazette]|
    2020-10-27| B16A| Patent or certificate of addition of invention granted|Free format text: PRAZO DE VALIDADE: 20 (VINTE) ANOS CONTADOS A PARTIR DE 23/05/2011, OBSERVADAS AS CONDICOES LEGAIS. |
    优先权:
    申请号 | 申请日 | 专利标题
    JP2010-122496|2010-05-28|
    JP2010122496|2010-05-28|
    PCT/JP2011/061728|WO2011148885A1|2010-05-28|2011-05-23|Display control program, recording medium whereupon display program is recorded, display control device, and display control method|
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